Tiago Rocha da Silva joined Zain KSA as Chief Commercial Officer in March 2024. Through his role, da Silva leads the Company’s commercial digital transformation to provide customers with the best CX journey and innovative products and services and ultimately position Zain KSA as the leading digital services provider in the Kingdom.

Tiago Rocha brings to Zain KSA over 16 years of experience in Marketing, S&D strategies, brand positioning, customer experience, and digital transformation. His previous roles include Chief Manager at Oliver Wyman, Senior Engagement Manager at Delta Partners, Executive Board Member at Emerge Solutions Group, and Marketing and Strategy Planning Director at Movicel. Da Silva holds a Business Administration degree and an Executive MBA from ISCTE Business School.